Embedded Files
Stay Ahead of PFAS in Real Estate Transactions
Stay Ahead of PFAS in Real Estate Transactions
The Smart Agent's Tool for Water Quality Confidence
The Smart Agent's Tool for Water Quality Confidence
PFAS awareness is growing daily. Smart real estate professionals are getting ahead of water quality questions before they derail deals. Be the agent who provides solutions, not surprises.
PFAS Is Changing Real Estate
PFAS Is Changing Real Estate
New Reality, New Opportunities
New Reality, New Opportunities
___
The headlines keep coming. PFAS contamination discovered in communities across Michigan. Buyers researching water quality before they even call you. Sellers worried about what testing might reveal.
The headlines keep coming. PFAS contamination discovered in communities across Michigan. Buyers researching water quality before they even call you. Sellers worried about what testing might reveal.
The smart move? Get ahead of the conversation with reliable testing and trusted solutions.
The smart move? Get ahead of the conversation with reliable testing and trusted solutions.
Michigan has over 11,000 known PFAS sites. Your clients are already hearing about it. The question is whether you're prepared to help them navigate it.
Michigan has over 11,000 known PFAS sites. Your clients are already hearing about it. The question is whether you're prepared to help them navigate it.
Source: MPART PFAS Map 2025.
Two Ways to Add Value
Two Ways to Add Value
Protect Both Sides of Every Transaction
Protect Both Sides of Every Transaction
___
🏠 For Sellers: Proactive Listing Advantage
🏠 For Sellers: Proactive Listing Advantage
Think septic testing for private wells—but for PFAS. Smart sellers test before listing to:
Avoid surprises during buyer inspections
Market "PFAS-tested" as a competitive advantage
Price confidently with complete information
Close faster without water quality delays
🔍 For Buyers: Due Diligence Protection
🔍 For Buyers: Due Diligence Protection
Like radon testing in affected regions—essential peace of mind. Informed buyers want to know:
Is the water safe for their family?
Will they face expensive treatment costs later?
Can they trust this major investment?
Should water quality affect their offer?
Photo: Partnering firms who perform testing can received co-branded materials to show the firms action against PFAS contamination, another way to add value in the home transaction process.
Why Network Members Have the Advantage
Why Network Members Have the Advantage
Be the Prepared Professional
Be the Prepared Professional
___
🎯 While Others React, You Prevent
🎯 While Others React, You Prevent
When PFAS questions come up (and they will), you have answers ready. No scrambling to find testing, no delays, no lost deals.
⚡ Priority 5-7 Day Results
⚡ Priority 5-7 Day Results
Our healthcare background taught us that timing matters. Network members get priority scheduling while other agents wait 10-15 days elsewhere.
📚 Co-Branded Educational Materials
📚 Co-Branded Educational Materials
We provide the PFAS knowledge and materials that keep you informed and your clients confident in your expertise.
🔧 Complete Solutions Network
🔧 Complete Solutions Network
If PFAS is found, we connect you with validated water treatment professionals who prove their systems work. You provide the solution, not just the problem.
Simple Process, Professional Results
Simple Process, Professional Results
Streamlined for Real Estate Timelines
Streamlined for Real Estate Timelines
___
1. Easy Digital Ordering
1. Easy Digital Ordering
Access our streamlined platform to request testing for any property. No phone calls, no delays.
2. Fast Sample Collection
2. Fast Sample Collection
We handle logistics—sample kits ship directly to the property with pre-paid return shipping.
3. Priority Laboratory Analysis
3. Priority Laboratory Analysis
Network members receive priority processing with our 5-7 day turnaround commitment.
4. Clear Results Communication
4. Clear Results Communication
Results delivered digitally to all parties with our easy-to-understand Good/Bad/Ugly system.
Photo: Partners can get a white labeled app making ordering and tracking easy.
Complete Water Quality Solutions
Complete Water Quality Solutions
Beyond Testing—Building Trust
Beyond Testing—Building Trust
___
When Results Show No PFAS
When Results Show No PFAS
Marketing advantage: "PFAS-tested and clean" becomes a selling point that builds buyer confidence and justifies asking price.
When PFAS Is Detected
When PFAS Is Detected
Solution pathway: We connect you with our network of validated treatment professionals who can address the issue before closing.
Ongoing Support
Ongoing Support
Relationship building: Post-installation validation testing ensures any treatment actually works, protecting your reputation and client satisfaction.
___
Your clients remember agents who solve problems completely, not those who just identify them.
Your clients remember agents who solve problems completely, not those who just identify them.
Network Benefits That Set You Apart
Network Benefits That Set You Apart
Tools for Today's Market
Tools for Today's Market
___
📖 PFAS Education Resources
📖 PFAS Education Resources
Client-friendly fact sheets about PFAS and real estate
Market-specific contamination information for Michigan
Talking points for listing and buyer consultations
🤝 Trusted Professional Network
🤝 Trusted Professional Network
Vetted water treatment professionals for solutions
Direct access to our technical team for questions
Priority scheduling that keeps deals on track
📱 Digital Tools
📱 Digital Tools
Streamlined ordering platform for fast requests
Result notifications and easy sharing capabilities
Client communication materials and reports
🎓 Ongoing Training
🎓 Ongoing Training
Regular updates on PFAS developments affecting real estate
Best practices for presenting water quality information
Market intelligence on PFAS trends in your area
Photo: The Blue Shore Labs Team will provide education to real estate professionals via webinar or face-to-face in-service
Ready to Join Our Network?
Ready to Join Our Network?
Be Part of Michigan's PFAS Solution
Be Part of Michigan's PFAS Solution
Testing capacity is limited across Michigan, but demand continues growing. By joining our network, you're securing priority access while helping us demonstrate the need for expanded PFAS testing resources in our state.
Testing capacity is limited across Michigan, but demand continues growing. By joining our network, you're securing priority access while helping us demonstrate the need for expanded PFAS testing resources in our state.
Your early participation helps ensure Michigan real estate professionals have the tools they need as PFAS awareness becomes standard in transactions.
Your early participation helps ensure Michigan real estate professionals have the tools they need as PFAS awareness becomes standard in transactions.
___
📋 Network Application
📋 Network Application
Join as an individual agent or register your entire firm for comprehensive PFAS testing support.
📞 Schedule Information Session
📞 Schedule Information Session
Learn how PFAS testing can benefit your specific market and client base.
📧 Stay Informed
📧 Stay Informed
Get updates on PFAS developments affecting Michigan real estate and network opportunities.
Frequently Asked Questions
Frequently Asked Questions
Network Details
Network Details
Q. How much does testing cost?
Q. How much does testing cost?
Complete PFAS testing is $250 per sample. Network members receive priority scheduling and preferred support, with payment typically handled according to standard real estate practices for environmental testing.
Q. Who typically pays for testing?
Q. Who typically pays for testing?
Like septic or radon testing, this varies by market and negotiation. Many sellers include PFAS testing proactively, while buyers may request it during due diligence. We provide guidance on presenting options to clients.
Q. What if PFAS is found?
Q. What if PFAS is found?
We connect you with our network of validated water treatment professionals who can address contamination before closing. This turns a potential problem into a complete solution.
Q. How do I explain PFAS to clients?
Q. How do I explain PFAS to clients?
We provide co-branded educational materials and talking points that help you confidently discuss PFAS testing and its relevance to real estate transactions.
Q. Is this only for certain areas of Michigan?
Q. Is this only for certain areas of Michigan?
PFAS contamination has been found throughout Michigan. While some areas have higher concentrations, testing provides valuable information regardless of location.
Q. Can individual agents join, or only firms?
Q. Can individual agents join, or only firms?
Both! Individual agents can join our network, and we also work with entire firms for consistent service across all agents.
Building Michigan's Testing Capacity Together
Building Michigan's Testing Capacity Together
Your Network Participation Matters
Your Network Participation Matters
Real estate professionals across Michigan are recognizing that PFAS testing is becoming as routine as other environmental assessments. The challenge is that specialized PFAS testing capacity hasn't kept pace with growing demand.
Your interest in our network helps demonstrate the market need for dedicated PFAS testing resources. Every professional who joins helps prove that Michigan deserves fast, reliable, and affordable PFAS testing that supports smooth real estate transactions.
Together, we can ensure that water quality questions enhance deals rather than derail them.
Source: MPART PFAS Map 2025.
Page updated
Report abuse